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I decided to hack the system and go for volume instead of personalization. I was determined to find the One, even if it meant swiping right the whole Bay Area.I needed to come up with a rigorous and scientific process. You need a certain amount of candidates to be able to benchmark what quality means, and humans are really difficult to assess. I had to qualify each lead — see with which girl there was a fit and with which there wasn’t, to maximize chances of finding the One. Openers, follow-up messages, swiping, bookmarking, text messages and phone number recording. I assumed canned messages wouldn’t work well, but after over 10,000 sent, there wasn’t a significant response rate difference between personalized and generic messages. I became an online dating magician who knew how to optimize a profile — A/B testing pictures and message.
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This one worked, probably because it hides the bulging stomach and the balding head.
Conversion rates increased: more matches, more leads, more dates to schedule.
Products developed by men tend to approach things from a male perspective when it comes to problem-solving.
And therein lies the problem for most women daters — the services out there aren’t in tune with what women are seeking in a dating service.
Almost two years since my first blog on the topic was published, I remain single (note I’m convinced this will be a perpetual state).